Connect2Contact is committed to responsible outreach. This page explains how we help businesses comply with India's Do Not Disturb (DND) framework, administered under the National Do Not Call (NDNC) registry and TRAI's regulations on Unsolicited Commercial Communications (UCC).
1. Overview
Before any voice, SMS, or commercial messaging campaign is activated through our platform, the target contact list is checked against the National Customer Preference Register (NCPR) / NDNC registry to identify numbers that have opted out of receiving promotional communications.
2. Regulatory Framework
Our DND practices are designed around the Telecom Commercial Communications Customer Preference Regulations (TCCCPR) issued by the Telecom Regulatory Authority of India (TRAI), which govern unsolicited commercial communications sent by telemarketers and businesses to Indian telecom subscribers.
3. NDNC Registry Checks
Numbers registered on the NDNC registry are automatically excluded from promotional voice and SMS campaigns unless a valid exemption applies.
For every campaign involving voice calls or SMS, we scrub the recipient list against the latest available NDNC data before activation. Numbers flagged as fully blocked for promotional communication are excluded from non-transactional campaigns.
4. Registered Commercial Categories
Businesses sending promotional communications through registered short codes/headers are expected to register under one of TRAI's defined commercial categories so that recipients who have opted in to specific categories can still be reached:
We recommend that clients running promotional campaigns register the appropriate category with their respective telecom operator headers; our team can advise on this as part of campaign setup.
5. Consent & Opt-Outs
Transactional and service communications (e.g., OTPs, account alerts) are not subject to DND restrictions in the same way as promotional messages, but still require a legitimate basis for contacting the recipient. We require that any database uploaded for promotional outreach has been collected with appropriate consent, and we provide opt-out handling for WhatsApp, RCS, and Email campaigns in line with each channel's policies.
6. Client Obligations
As a business using our platform to run campaigns, you agree to:
- Provide accurate information about the nature and category of your campaign.
- Honor opt-out and unsubscribe requests promptly across all channels.
- Not knowingly direct campaigns at numbers you know to be DND-registered for the relevant category.
- Cooperate with us on any compliance review or registry-related request.
7. Non-Compliance & Enforcement
TRAI regulations provide for financial penalties, blacklisting of telemarketers, and disconnection of telecom resources for entities found in violation of DND/UCC rules. We reserve the right to suspend campaigns or accounts that we believe are non-compliant, and to cooperate with regulatory inquiries as required by law.
8. Reporting a Concern
If you believe you have received an unsolicited commercial communication in error through our platform, please let us know with the sender details, channel, and timestamp so we can investigate.
9. Contact Us
For DND or compliance-related questions, contact us at compliance@connect2contact.in or via our Contact Us page.